The Offer
One hundred thousand in. One hundred fifty thousand out.
Principal
$100,000
A single tranche, deployed into insurance, website, business setup and advertising spend within thirty days of close.
Return
20%
A twenty percent premium on capital, paid from revenue share rather than equity dilution.
Cap
$150,000
Payments continue until $150,000 total has been returned. At that point the obligation ends.
Use of Funds
Where the $100,000 goes
Insurance
Product liability, shipping and transactional coverage so every piece and shipment is protected.
Website
Design, development, hosting and payment infrastructure for a conversion-first direct-to-consumer storefront.
Business Setup
Legal formation, compliance, payment processing and the operational foundation to open the doors.
Advertising Spend
Paid media deployed primarily across Google Ads and Instagram. Creative, photography and content are handled in-house at no extra cost.
Working Capital
Operating reserve across the repayment window.
Customer Acquisition
Primary selling platforms
The majority of traffic and sales will come from two paid channels: Google Ads for high-intent search traffic, and Instagram for visual discovery and brand storytelling. These platforms let us put product imagery directly in front of luxury buyers at the exact moment they are researching or scrolling for statement pieces.
Platform
Google Ads
Capture bottom-funnel demand from buyers actively searching for lab-grown diamond rings, men's luxury jewelry and high-end signet designs.
Platform
Visual discovery through Reels, Stories and feed placements. Show the product on the hand, close-up details and lifestyle content.
Investor Repayment
20% of gross sales until the investor receives $150,000.
Repayment is complete once the company reaches $750,000 in cumulative sales. At a conservative average of $31,250 per month, the investor is repaid in roughly 24 months (two years). If the business hits the $125,000/month target, repayment accelerates to roughly six months.
$100,000
Investment
$1.5M
Year-One stretch target
20%
Revenue share
$150,000
Total investor repayment
~24 months
Conservative payback
100%
Equity retained by founder
Payments are made from gross sales, not equity. The obligation closes at $150,000 and the founder retains 100% ownership.